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| Internet Marketing of Books and Ebooks |
An essential event for publishers, authors and booksellersHeritage Hotel, Auckland, 2nd December 2009 This event has now run. Most of the presentations, with associated audio, are available online. See the links in the Internet Marketing workshop programme below. The internet is changing the way readers find out about books and, increasingly, how we sell them. So Internet Marketing Of Books and Ebooks is a hands on workshop led by working practitioners with global experience in marketing books and ebooks online. Attendees will learn the tools and techniques they'll need, from email and website marketing to social networks such as Facebook, Twitter, and Ning. You'll learn what works, what's hype and how to use the internet effectively to attract and engage customers both in New Zealand and internationally. |
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whether you're a publisher, an author or a bookseller, selling printed books or moving into the realm of digital publications, it's essential you master the techniques of internet marketing.
at Random House of Canada, the Canadian division of Random House, Inc. Heather has worked on all aspects of digital media including developing and launching publisher websites, web analytics, Google’s book search, effective direct-to-consumer and social media campaigns. She now also focuses on developing the Canadian eBook program for Random House of Canada and McClelland & Stewart and on new and innovative projects to bring books and digital media together. Heather holds a Bachelor of Arts and a Master of Publishing degree and is currently working on a Master of Information degree.
what works time after time in marketing and sales. Sean has sold thousands of books internationally through digital media and digital promotion using websites, blogs, video, podcasts and other systems of promotion online. He has appeared on radio and TV internationally and regularly speaks to large audiences in the US, Australia and New Zealand. Sean is the marketing columnist for the New Zealand Herald and has a radio column on Easy Mix. He is the author of several books including highly acclaimed marketing text The Brain Audit. His website at | Internet Marketing Of Books and Ebooks Heritage Auckland Hotel Auckland, 2 December 2009 | ||
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| Time | Topic | |
| 08:30 AM | Registration opens | |
| 09:00 AM | Welcome and Introduction Martin Taylor, Director, Digital Publishing Forum | |
| 09:10 AM | International Keynote: How the internet is changing book marketing From the perspective of the Canadian market – a market that shares much in common with our own – Random House Canada's Heather Sanderson takes a look at current practice and trends in digital marketing, some of the cutting edge things she's doing with both individual books and community building initiatives. As a hands-on practitioner as well as well seasoned trend-watcher, Heather is uniquely placed to discuss how the internet is changing book and ebook marketing. View the presentation: How the internet is changing book and ebook marketing Heather Sanderson, Manager, Digital Sales and Business Development, Random House of Canada | |
| 09:50 AM | Case Study: Building a global online publishing business from New Zealand Author, publisher and marketing expert Sean D'Souza has used the internet and internet marketing to build a global customer base for his online publishing business. In this session, Sean lays out, not just the marketing, but the innovative business model that's behind a New Zealand-based global publishing success. Contact Sean to request his presentation at This e-mail address is being protected from spambots. You need JavaScript enabled to view it (a fee will apply) Sean D'Souza, marketing expert and author of The Brain Audit. | |
| 10:30 AM | Morning Tea | |
| 11:00 AM | How to: Social networking and online community-building Facebook, Twitter, Ning. Online social networks are seeing huge growth and smart book marketers are joining their readers online and building communities. Random House Canada's Heather Sanderson is a hands-on practitioner with plenty of experience of what works and what's hype. In this session, Heather explains how these social media work in book marketing, gives do's and don'ts for their successful use, and lifts the hood on some real-life case studies. View the presentation: Facebook, Twitter and Ning, Oh My Heather Sanderson, Manager, Digital Sales and Business Development, Random House of Canada | |
| 11:45 AM | How to: Email list-building strategies: Why great lists can (still) be your best marketing asset In case you thought that email was old hat, marketing pro Sean D'Souza will show you how to build powerful lists and use them for maximum marketing impact. There's plenty of life in email marketing. Find out how to get the most from it. Contact Sean to request his presentation at This e-mail address is being protected from spambots. You need JavaScript enabled to view it (a fee will apply) Sean D'Souza, marketing expert and author of The Brain Audit. | |
| 12:30 PM | Lunch | |
| 01:30 PM | Websites that Work: How Amazon Does It and What You Can Learn From Them Taking you on a tour through Amazon's hugely successful website, Sean D'Souza shows how it works, the nuances, tips and techniques that make Amazon a star performer, and what you can learn from it to apply to your own web presence. Contact Sean to request his presentation at This e-mail address is being protected from spambots. You need JavaScript enabled to view it (a fee will apply) Sean D'Souza, marketing expert and author of The Brain Audit. | |
| 02:15 PM | How to: SEO and Web Analytics: Attracting visitors, measuring success The internet is the most trackable and measurable medium ever and smart marketers know how to us this to profitable effect. This session looks at the principles of Search Engine Optimisation (SEO) to attract website visitors, and the tools and techniques for tracking, measuring and tuning website and email effectiveness. View Martin's presentation: Search Engine Optimisation (SEO) View Michael's presentation: Paid Search and Web Analytics Martin Taylor, Director, Digital Publishing Forum, and Michael Carney, Strategic Planning Director, Media Counsel | |
| 03:00 PM | Afternoon Tea | |
| 03:30 PM |
Our panel of experts looks at ways the industry can work together to make the internet an outstanding place to discover, sample and buy New Zealand books and ebooks. The panellists also discuss ideas the industry can adopt to promote the 1000 Great New Zealand Ebooks. Hear the panel discussion here Moderator: Martin Taylor. | |
| 04:30 PM | Workshop Ends | |
